WCN Autumn 2011

Countdown is on for first WiCAB

S S Visitors flocked to Tubotech 2009 and are fully expected to be attracted to the first ever WiCAB

billions of dollars, generating thousands of jobs and is a vital element in the development of the country. Nor should the rate of development in other South American countries, notably Argentina and Chile, be ignored. The co-organisers say that an intensive campaign is being undertaken to attract purchasers of goods and services connected to wires, threads, cables, accessories, machinery and related equipment to see at first hand the latest local and foreign technological developments. Further interest for visitors will be generated by other concurrent and related exhibitions such as Expobombas (pumps, motor pumps and accessories); Expoválvulas (industrial valves and accessories); Metaltech (drawing and rolling of metals, boiler making, forging and machining); Frebraman (tools, accessories and maintenance); Feigás (industrial gas); and Petrotech (oil, gas and bio-combustible industry).

CIPA FM and their partners Tarcom Promoções in establishing the event. Like the concurrent and well established Tubotech exhibition, sponsored for a number of years by the ITA, WiCAB will benefit from the considerable international experience and expertise of Messe Düsseldorf, who is responsible for the organisation and promotion of the exhibition outside Brazil and the rest of South America. Messe Düsseldorf's introduction to Tubotech in 2007, recommended by the ITA, has resulted in a rapid development of international exhibitor space at this show and the IWMA fully expects that WiCAB will do the same. These joint pipe & tube and wire & cable fairs now mirror the successful concurrent exhibitions established by Messe Düsseldorf in Southeast Asia, China, Russia and India. The wire and cable industry in Brazil has a large turnover, measured in

The first ever WiCAB will take place from 4 th -6 th October 2011 at the Centro de Exposições Imigrantes in São Paulo, Brazil. Previously there has not been an exhibition in Brazil dedicated to the wire and cable industry although Metaltech, a concurrent metal forming show, did have wire drawing as a sub-sector of its exhibitor profile. Although the ITA’s sister association, the International Wire & Machinery Association (IWMA), sponsored Metaltech for two editions it was quickly recognised that there was considerable potential for a standalone event for the wire and cable industry in an important and expanding market. The IWMA agreed to be the main international supporter of WiCAB. Despite some criticism about “another new wire show” the level of interest from potential exhibitors has justified the faith of the local organisers

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WCN Issue N° 45 www.iwma.org