TPT March 2018

I NDUS T RY

New Fabtech logo reflects industry evolution THE five Fabtech co-sponsors have unveiled a new logo and brand identity for the Fabtech series of events. Fabtech represents the leading events in North America focused on advancing the metal forming, fabricating, welding and finishing industries. emerging manufacturing technologies showcased at the events. With its more modern look and feel, the new logo design aims to better convey the future direction of the Fabtech brand.

“The manufacturing industry is entering a new age and experiencing an industrial revolution that is changing the way we manufacture,” said John Catalano,

The industry is evolving and the new logo intends to reflect the innovation and

Fabtech show co-manager and SME senior director. “And in the middle of this Fabtech is also evolving to stay at the leading edge of the industry.” “While we usher in a new visual identity Fabtech remains committed to delivering a high-quality, innovative event experience,” added Mark Hoper, Fabtech show co-manager and FMA senior vice-president of media and expositions. “The show will continue to meet the demands of the industry and showcase not only what’s new, but what’s next.” Evidence of Fabtech’s embrace of innovation was on display in Chicago with a new pavilion dedicated to the advanced technology of additive manufacturing, as well as expert panels and education sessions on the future of manufacturing, including smart manufacturing, the Industrial Internet of Things, Industry 4.0 and automation. The new logo and simple letter structure offers a more relevant, forward- thinking image while still honouring Fabtech’s rich history. The logo is the first piece of a strategic branding initiative to bring a consistent, cohesive and contemporary look and feel to all events. Fabtech is North America’s largest collaboration of technology, equipment and knowledge in the metal forming, fabricating, welding and finishing industries. The event provides a hands- on, face-to-face business experience. Fabtech is held annually in the USA, rotating between Las Vegas, Chicago and Atlanta. Fabtech Mexico also occurs annually, alternating between Mexico City and Monterrey, and Fabtech Canada occurs biennially in Toronto.

Fabtech – USA Website: fabtechexpo.com

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MARCH 2018