TPT January 2008

I ndustry N ews

Tremendous success for Tube Southeast Asia

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San Phung, Thermatool Corp, said “Tube Southeast Asia presented us with opportunities.... We will definitely exhibit again in 2009”

Tube and wire Southeast Asia 2007 celebrated a very successful inauguration last October, providing an excellent boost to the region’s tube, pipe, wire and cable industries. The trade fairs attracted 7,038 trade visitors from more than 60 countries. According to the organisers Messe Düsseldorf Asia, 33 per cent of visitors came from overseas with a significant number from China, India, Malaysia, Singapore, Vietnam, Indonesia, Korea and the Middle East. Over 380 exhibiting companies from 30 countries including national and group pavilions from Austria, China, France, Germany, Italy, Taiwan, UK and USA occupied a gross space of 15,000m 2 . The trade fairs were opened by Khun Chakramon Phasukavanich, the permanent secretary of Thailand’s Ministry of Industry. Khun Chakramon asserted in his opening address that the hosting of wire and Tube Southeast Asia in Bangkok was “indeed timely with Thailand’s aspiration to be ‘The Hub of Asia’” . He also stated that both trade fairs “provide avenues for the various business sectors to work closely to tap the potential arising from the regional integration initiatives as well as Thailand’s own initiatives with existing and potential trading partners.” Khun Chakramon concluded that “Thailand is an exciting growth market in Asia and enjoys a strategic location at the heart of Asia.” Messe Duesseldorf Asia’s managing director, Mr Gernot Ringling, reiterated these

views saying “Thailand’s central location within the region is opening more trade and investment opportunities.” He also stated that the region’s affluence bodes well with the staging of both the wire and tube trade fairs in Thailand. Many exhibiting companies expressed their satisfaction with the trade fairs. Mr Andrew Service, export sales manager, Corrosion

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Materials (represented in Thailand by JJ Advanced Products (Thailand) Co Ltd), said “Our objective to exhibit was to provide support to our agent in Thailand. We were impressed with the size of the show and have received a lot of interest.” San Phung, executive director (Asia Pacific), Thermatool Corp, com- mented “Tube Southeast Asia presented us with opportunities to not only meet new customers but

› The Bangkok International Trade & Exhibition Centre (BITEC), which welcomed over 7,000 visitors and 380 exhibitors to Tube Southeast Asia

stainless steel pipe, tube and sheet in Asia, TGPRO has to participate to promote its products. The service provided by the organisers was impressive and we managed to meet a number of prospective customers.” Visitor feedback (taken from random interviews) revealed that the two main objectives for visiting Tube Southeast Asia were to learn about new developments and to source for buying requirements. According to the survey, 95 per cent stated that they were pleased with the range of products and services on display. In addition, 90 per cent affirmed the importance and relevance of the fairs to their job function and indicated that they would likely purchase some of the products on display. In terms of the purchase time frame, 70 per cent indicated the high probability of placing their orders either at the show or within a year. The next Tube and wire Southeast Asia will be held in the last quarter of 2009, with more participation details available soon. Messe Duesseldorf Asia – Singapore Fax : +65 6337 4633 Email : tube@mda.com.sg Website : www.tube-southeastasia.com

also new competitors, giving us a feel of what is happening in the market so that we can continually improve. We will definitely exhibit again in 2009.” Montira Leelaprachakul, business development director of Thai-German Products, said “This is an important international exhibition and as one of the largest manufacturers and exporters of

fi Bangkok: an enthralling host city for all visitors who attended the first Tube Southeast Asia 2007

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J anuary 2008

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