EuroWire July 2021

31 August to 2 September 2021 Shanghai New International Expo Centre WireShow

Building on the success of wire China, Messe Düsseldorf (Shanghai) Co, Ltd (MDS) and Shanghai Electric Cable Research Institute Co, Ltd (SECRI) have deepened their cooperation to jointly organise WireShow. Founded in the late 1980s, WireShow has experienced more than 30 years of development and growth and has become one of the most important wire and cable exhibitions in China and East Asia. The last edition of WireShow reached a new record with a total exhibition area of 25,000m 2 , with more than 400 domestic and overseas companies showcasing their cutting-edge technologies and products to nearly 15,000 trade visitors.

Taking place at the beginning of China’s 14 th Five-Year (2021-2025) Plan, this year’s WireShow will help wire and cable companies seize market dividends and gain insights into the development trends of the next five years. At the same time, as application industries such as 5G, artificial intelligence, intelligent equipment, railway transit and environmental protection bring a new round of growth, wire and cable industry colleagues need to keep a close eye on trending topics to achieve high-quality development. Thanks to the long-term efforts of epidemic prevention and vaccination, people’s daily life in China is generally back on track. With the recovery of many application industries, wire and cable companies have also expressed high expectations and confidence in the short-term market and have decided to join the upcoming WireShow. Online registration is open to individual visitors, via the WireShow website (www.wireshow.com) or WeChat account. The organisers also provide a quick method of registration for groups of five or more visitors, using a downloadable registration form. The exhibition will strictly adhere to the guidance requirements of the Shanghai Convention and Exhibition Industry Association, and will implement real-name registration management. Participants must hold a green health code and have a normal body temperature in order to enter the fairgrounds.

Messe Düsseldorf (Shanghai) Co, Ltd www.mds.cn Shanghai Electric Cable Research Institute Co, Ltd www.secri.com

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July 2021