wiredinUSA August 2013

Cerro Wire LLC, a manufacturer of copper electrical building wire and cable, is using its YouTube channel to illustrate the value of its SLiPWire ® and true sequential footage system for construction projects such as the new Kubota Industrial Equipment (KIE) plant in Georgia.

Vodcast highlights product benefits

Dale

Crawford,

director

of value development for Cerro Wire’s electrical distribution division, explains how SLiPWire reduces the time, labor, and cost of installation, while true sequential footage eliminates the need to carry excess cable inventory. The vodcast also touches on Cerro Wire’s customer service, its error-free shipping guarantee, and fast turnaround times, which all contributed to KIE’s high satisfaction with the project. marketing and

wiredInUSA - August 2013 i I

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