wiredInUSA October 2017

The Beta LaserMike brand has been faithfully serving the wire and cable industry for over 50 years and we have thousands of satisfied customers that rely on our measurement systems every day to improve quality, increase productivity and deliver manufacturing savings. We are committed to your success. Precision Measurement & Control Solutions “The pink reels are stronger than our regular reels and will bend, but not break,” said AWC CEO Tim Flynn. “They’re tough, just like a breast cancer survivor.” Allied Wire and Cable will also donate $5,000 to the National Breast Cancer Foundation. The foundation’s goal is to help raise awareness, to support those affected by cancer, and to promote early detection, education and support services. AWC’s rollout of pink reels is its latest initiative in contributing to local and national communities by supporting charitable organizations.

Allied Wire and Cable will switch to a sturdy, vibrant pink reel in support of the National Breast Cancer Foundation, starting 1 st October 2017. The pink reel, nicknamed “Betty”, is believed to be three times sturdier than its traditionally colored counterpart. Cable in the pink

It will replace one of the most popular and commonly used sizes: 12x9x5x1.5 inches.

In-Process Gauging Off-Line Inspection Quality Cable Testing

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Making Light Work

www.betalasermike.com