wiredinUSA July 2018

Bespoke for Norway’s market During the last 12 months Reka Cables has invested heavily in developing new cable products, especially within the installation cable segment. The company has now launched a 300/500V installation cable, designed especially for its home Norwegian market. In a customer survey conducted at the Eliaden trade fair, the newly introduced cable received excellent ratings in all areas. “New products that are designed to meet local market requirements are important, making us more interesting as suppliers for our distribution partners and end-users, as well as enabling growth of both our net sales and market share,” said Niklas Enkvist, export sales director of Reka Cables. The Eliaden trade fair, held biannually in Lillestrøm near Oslo, is among the biggest events in the electricity industry in the Nordic countries. This year the trade fair attracted nearly 20,000 visitors. On Reka Cables’ stand more than 300 electricians and electricity experts tested the new cable and participated in the product survey.

Award reflects environmental benefits PowerWise™ cable and digital building application products from Superior Essex have received top product of the year in the Environmental Leader and Energy Manager Today awards. The annual award recognizes excellence in products and services that provide companies with energy and environmental benefits. One judge said of PowerWise cable and the digital building application: “The Superior Essex product is well thought out and reduces energy while enhancing the user experience. Bonus points for manufacturing in a zero waste-to-landfill plant.” Superior Essex’s PowerWise is a power-over- ethernet cable suite, designed to help customers to optimize, customize, and unify their enterprise space while offering improved energy efficiency, occupant health, safety and productivity. Superior Essex products contribute to all green building standards, including LEED, WELL Building and the Living Building challenge. “We are honored to be recognized by Environmental Leader and Energy Manager Today for the environmental performance of our PowerWise cable and digital building

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wiredInUSA - July 2018