WCA July 2017

Industry news

Resistance wire boost puts Alloy in great shape

A UK manufacturer has recorded 50 per cent growth in sales for its resistance wire after winning customers based on lead times and those looking for European quality material. Alloy Wire International, formed in 1946, targeted customers involved in the food and bag sealing industry at the recent Interpack exhibition and had six technical experts on hand over the seven days to discuss requirements for hot cutting wire, wire for cutting food and wire for heat sealing. It also used the international show to showcase its new ‘Wire Finder’ app, which makes it even easier for clients to find the material they need by name, application or properties. “Interpack gave us the ideal opportunity to build on a fantastic 12 months when it comes to resistance wire. Early estimates suggest we enjoyed a 50 per cent increase on the same period last year and this has been down to a number of reasons, including the vast amount of stock we hold, quality of wire and how quickly we can deliver,” said Angus Hogarth, sales director at Alloy Wire. Alloy Wire International, which exports to more than 50 countries around the globe, has been manufacturing resistance wire for over 70 years.

❍ The Alloy Wire head office

that customers can buy in small quantities (from 3 metres) to suit their exact manufacturing requirements,” added Mr Hogarth. In addition to resistance wire, Alloy Wire International manufactures round, flat and shaped profile wire, with more than 60 different exotic alloys in stock at any one time. Alloy Wire Ltd – UK Website : www.alloywire.com

This means material produced in the UK is used to cut polystyrene foam, seal bags used in food and to cut through cheese, cakes, sausage meat and even ice cream. The firm can also provide profiled curved wire that is used for vacuum sealing. “We are receiving a lot of interest due to the fact we stock resistance wire from 0.025mm to 3mm in diameter and

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Wire & Cable ASIA – July/August 2017