WCA September 2015

Industry news

First Metalube lubrication academy

MANCHESTER, UK-based lubricants specialist Metalube welcomed guests from Europe, China, Turkey, Egypt and the UAE to its first ever lubrication academy. The academy was designed to keep both distributors and agents abreast of new and existing product ranges as well as to provide them with essential sales tools. Douglas Hunt, commercial director, said: “We had a great couple of days and it’s been really productive to have so many of our international team together.  “Product knowledge is an essential sales skill and fully understanding our products’ features allows our representatives to present the benefits accurately and persuasively. “We know that customers respond to enthusiastic sales staff who are passionate about their products and

eager to share the benefits with them.” Metalube manufactures a range of industrial wire rope lubricants and many other high performance industrial lubricants. The exporter employs 34 ❍ Staff and guests at the first Metalube academy

people and has offices in China, India and Brazil.  Metalube Ltd – UK Website : www.metalube.co.uk

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Wire & Cable ASIA – September/October 2015