WCA March 2009

news Industry news

iiM partnerships in Asia and Africa Left to right: Heiko Freund, Sharad Goyal and Peter Anacker seal the common partner contract m m

“The contacts on site not only simplify the communication with the customers, but also save a lot of time.” The cooperation with the new representations enabled the successful completion of first projects on site. Channing Industries presented products of the iiM corp to a large number of cable producers in a road show especially organised for the purpose. The Indian partner Puretronics represented iiM corp at the wire & Cable India show in Mumbai. The main interest of the iiM corp in 2009 is to develop the network of partners and to open up shares of new markets.

“Puretronics and Channing Industries offer iiM corp competent support, since both companies have long experience in the cable industry with an established national network of cable producers. “Therefore, both are ideal partners for the distribution of iiM products and offer a good basis for expansion on the Indian subcontinent and South Africa. “We are very pleased about our cooperation with these new representations. Both stand for high quality and will very well represent us on site,” stresses Peter Anacker. distribution partnerships is to handle the demands of already existing customers by using contacts on site and to open up shares of the market by increasing the number of new customers. “The purpose of

In order to cope with the demands of an increasing number of international customers, iiM corp has strengthened its network of partners over the globe with representatives in India and South Africa. The Indian company Puretronics and the South African company Channing Industries, together with existing representatives in Europe and the USA, will support the distribution of iiM cable measuring devices. The cable industry’s demand for quality assuring measurement engineering grows continuously, especially in the economically ambitious nations such as India and South Africa. “The increasing number of customers in these countries induced us to close partnerships with the representations on site,” explained Peter Anacker, who manages the iiM corp with Roy Dietsch and Heiko Freund.

iiM AG – Germany Fax : +49 3693 88585 11 Email : info@iimag.de Website : www.iimag.de

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Wire & Cable ASIA – March/April 2009