WCA July 2016

India

Insight

Earth gets an hour ‘off’ – just for a day

ON 19 th March, Tata Power Delhi Distribution (TPDDL) supported the Earth Hour campaign, an international annual initiative by WWF (World Wide Fund for Nature) that urges people across the world to turn off non-essential lights and electrical appliances for one hour between 8.30pm and 9.30pm. The company was joined by fellow residents in expressing its support for the environment in this way. The move resulted in a saving of 55MW in TPDDL’s network areas, north and northwest Delhi, during the Earth Hour. TPDDL runs several awareness campaigns on its social media platforms and at consumer care centres to spread the message about climate change and energy saving. Commenting on the global initiative, Praveer Sinha, CEO and ED, TPDDL, said: “Tata Power Delhi Distribution has been at the forefront for conserving our environment, and our customers from north and northwest Delhi responded enthusiastically to the global call for switching off non-essential lights for an hour.

❍ Tata Power supported this year’s Earth Hour campaign

“We also appeal to all our consumers to make it a habit to switch off non-essential lights on a daily basis, and also to adopt efficient electrical appliances and renewable sources of power like roof-top solar wherever possible.” Tata Power Delhi Distribution – India Website : www.tatapower-ddl.com

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Wire & Cable ASIA – July/August 2016