WCA July 2011

Editor ( 编辑 ): ................................................ Dave Bell Features Editor – USA ( 专栏编辑 – 美国 ): .............................. Dorothy Fabian Editorial Assistant ( 助理文字编辑 ): ............................... Christian Bradley Design/Production ( 设计/制作 ): ........... Julie Tomlin Production ( 制作 ): ................................ Lisa Benjamin Translation ( 翻译经理 ): .............................. Tony Zhou Jianye Yang Linda Li Advertising/Marketing : ......................... Jason Smith ( 广告/营销 ): UK and ROW Giuliana Benedetto Italy Hendrike Morriss Germany, Austria, Switzerland

True wealth. . . THERE’S generally always a little more to a story than first meets the eye. Dig a little deeper under the surface and there’s a different – and very often – far more interesting angle that can easily be overlooked at first glance. Take, for example, China’s obsession with copper. Look deeper than the numbers involved – they are pretty impressive as it is – and the story becomes seriously interesting. We’ll start with those numbers. The demand for the world’s oldest mined metal is such that, by 2020, China’s consumption will double, accounting for a shade under half the world’s copper sales. When I say a shade, I mean 49 per cent. Statistics like that are the reason companies are investing (see page 17, $10m investment to double capacity) heavily in the ‘red gold’. Then again, it’s hardly surprising since the Chinese government announced in 2008 a $586 billion spending plan ‘intensive in copper use’. Chile, as an example, sold $9.8 billion of copper to China last year – accounting for 19 per cent of the South American nation’s exports and six per cent of its gross domestic product. That is serious mining. The wealth that comes with China’s insatiable desire for the ore is not only confined to the boardrooms and investors either. A dock hand on the Yangtze River, stating that shipments have risen almost ten times at the port over the past decade, bought two apartments – no doubt brought on by an increase in his working hours. The real wealth, however, comes at the end of the line. Villagers in Bentang pooled their savings and bought cement poles to string wire for electricity. It took a further six years before they could afford the cables and transformers to bring that electricity.

Doug Zirkle USA, Canada Linda Li 中国 Jeroo Vandrevala India/Pakistan

Advertisement Coordinator ( 广告联络人 ): .............................................. Liz Hughes Accounts Manager ( 财务经理 ): .... Richard Babbedge Subscriptions ( 订阅) ............................ Liz Hughes Publisher ( 发行人 ): ........................... Caroline Sullens Founder ( 创办人 ): ................................... John C Hogg

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Advertising/Marketing & Editorial ( 广告, 营销及编辑部 ) 46 Holly Walk, Leamington Spa Warwickshire CV32 4HY, UK Tel ( 电话 ): ................... +44 1926 334137 Fax ( 传真 ): .................. +44 1926 314755 Email ( 电子邮址 ): ....... wca@intras.co.uk Website ( 网站 ): ........... www.read-wca.com Advertising/Marketing ( 广告/营销 ) Doug Zirkle Tel ( 电话 ): ................... +1 203 794 0444 Email ( 电子邮址 ): ....... doug@intras.co.uk Jintras Ltd – Jeroo Vandrevala Subarna (Ground Floor), P21/N, Block A New Alipore, Kolkata 700 053, India Tel ( 电话 ): ................... +91 33 2407 07 01 Fax ( 传真 ): .................. +91 33 2407 07 00 Email ( 电子邮址 ): ....... jeroo@intras.co.uk

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But a widow living in a wooden house first switched on her eight-year-old refrigerator in 2008, and another villager has three bulbs burning brightly inside his house now, allowing him more time to work, to earn money, to prosper.

Quite simply, that is priceless.

David Bell Editor

《亚洲线缆》一年出版六期，面向整个北亚、东南亚地区的 电线、电缆和线材制品的生产商和用户发行。订阅一年： 欧元 140 ；英镑 120 ; 美元 195 。

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Wire & Cable ASIA – July/Au gust 2011