TPi July 2015

business & market news

Helping water conservation in California Norma Group, a specialist in engineered joining technology, is supporting the regulation on sustainably reducing water consumption in California with its products.

Due to the ongoing massive drought, Jerry Brown, the Governor of the US state of California, has declared a state of emergency. Cities, businesses and private households have to reduce their water consumption by 25 per cent until the beginning of 2016. Landscape irrigation accounts for up to 80 per cent of household water consumption, according to the California Environmental Protection Agency. “The regulation in California is significant as it accelerates the trend toward more efficient irrigation solutions, especially drip irrigation systems which are growing in importance,” said Mike Gummeson, CEO of National Diversified Sales Inc (NDS), a subsidiary of Norma Group SE. “As a result, innovation and growth in these markets will accelerate. We

NDS provides drainage, irrigation and water infrastructure in the field of water management, with a portfolio of more than 5,000 products.

support our customers in the conversion from conventional to more efficient watering systems and educate them about ways to conserve water. In addition, NDS drainage systems help to capture rainwater and other urban runoff water and return it back to aquifers.”

norma Group se – Germany www.normagroup.com

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July 2015 Tube ProducTs InTernaTIonal