TPT September 2022

I NDUS T RY

McElroy welcomes new director of digital strategy to craft technological approach MCELROY, a designer and

directly with clients and guide them through the digitisation process. He went on to found ICEdot, a start-up that designed technological products for outdoor enthusiasts. The company was eventually acquired by California-based Specialised Bicycles, with Mr Zenthoefer serving as director of specialised digital. “I am very excited about what we have already done at McElroy, and how we can extend our work into increasing jobsite productivity for our customers,” Mr Zenthoefer said. McElroy is recognised as a versatile manufacturer of equipment. Over the past 45 years it has offered various different models of nning equipment. Its leadership focuses on building reliable equipment and offering technical support.

In his capacity as director of digital strategy, Mr Zenthoefer will assist in crafting McElroy’s technological approach to its equipment, while working alongside other members of McElroy’s leadership team to ensure that McElroy remains at the forefront of fusion technology. “As the world shifts more and more to a technology-driven model, we realised the need for a department to coordinate our digital strategies,” said McElroy’s president and CEO Chip McElroy. “We are thrilled to have Chris join the McElroy team to lead this new facet of the company.” Mr Zenthoefer graduated from the University of Tulsa with a Bachelor of Science in business administration with a marketing focus. After completing his degree, he started a company that built websites where he realised, he appreciated the opportunity to work

manufacturer of thermoplastic fusion equipment, has announced the arrival of Chris Zenthoefer as the company’s new director of digital strategy.

Chris Zenthoefer is McElroy’s new director of digital strategy

McElroy www.mcelroy.com

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