TPT November 2012

Industry News

Tube bending joint venture ROSENBERGER and Unison, two of the leading intelligent tube bending machine manufacturers, have announced a sales and marketing joint venture. Both companies will retain their independence, but joined together in a partnership they will deliver all-electric tube bending machine capabilities in sectors diverse as aerospace, marine, automotive and custom products. There is virtually no overlap in the companies’ ranges of products and services, and this will allow the joint venture to deliver a comprehensive range of products unavailable elsewhere in this very competitive marketplace. Rosenberger, established in the early 1980s, is celebrating a substantial sales pipeline, having recently secured a large contract in the automotive sector with an order value of €1.8mn in 2013 and €1.6mn in 2014-2015. Unison, which will celebrate its 40 th year in 2013, is also enjoying record sales, having recently secured a $2.8mn order with the US marine industry. News of the joint venture has been received enthusiastically by both Unison and Rosenberger teams. Global expansion is a major challenge, as both companies seek to develop new markets and exploit new revenue streams. Rosenberger enjoys a renowned reputation in the automotive sector and Unison’s products have been developed for aerospace, marine and automotive applications. “Our objective, working together, is to expand our global footprint particularly in the USA and South American and over time the Asian markets,” commented Gerhart Rosenberger. “The joint venture will offer sales offices throughout Europe, specifically Spain, Germany, France and the United Kingdom, and the USA, with an agent network across the globe. Our rapidly expanding business required a global partner. In Unison we have found a business that is prepared to work with us and understand client needs and build long-term relationships with our rapidly expanding customer base.” Alan Pickering, managing director of Unison, said, “I am excited by the prospect of working together with Rosenberger – not only in a sales and marketing sense, but also our relationship will select and integrate the best technology available from both companies. Together we will also reduce customer cycle times, thus enabling us to build more machines for customers per year. We believe that working with Rosenberger will make us more competitive in the market and ensure that we future proof our product ranges.”

Highly automated tube processing for automotive and air conditioning industries

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Rosenberger AG – Germany Fax: + 49 7683 91900 29 Email: info@rosenbergerag.com Website: www.rosenbergerag.com Unison – UK Fax: +44 1723 582379 Email: enquiries@unisonltd.com Website: www.unisonltd.com

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N ovember 2012