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EFD Induction as
Bøleveien 10
PO Box 363 Sentrum
NO-3701 Skien, Norway
Tel: +47 35 50 60 00
Fax: +47 35 50 60 08
Email:
Website:
Name: Bjørn Eldar Petersen
Firm: EFD Induction
Title: Chief Executive Officer
Location: Skien, Norway
Work history:
Recruited by Kongsberg Automotive
after graduating with an MBA from the
Norwegian School of Management.
Various management positions within
Kongsberg Automotive, including
a three-year stint as head of Asian
operations.
Became CEO of EFD Induction on
15 October 2012.
CV
would have liked to be a professional
player. Or an author writing books
that people would find instructive and
enjoyable.
■ What advice would you give to
someone trying to make it in
the tube industry? If a student
or young person wanted to get
involved what should they do?
Think and act globally. By this I
mean: learn foreign languages and
about foreign cultures. Don’t be
limited by the context you grew up
in. Technologies, markets and geo-
political realities are in constant flux,
so learn to be flexible.
■ What is your favourite book
and author?
My favourite book is War with the
Newts by the Czech writer Karel Capek.
My favourite author is Lars Saabye
Cristensen.
■ What book are you reading
at the moment?
The Hakawiti by Rabih Alameddine.
■ What’s your favourite film?
Betty Blue, a French film from 1986
directed by Jean-Jacques Beineix.
■ What sports/activities do you
enjoy and do you still find time
to take part?
As I’ve already said, I was a semi-pro
footballer for a number of years. So
football is of course a sport I still enjoy
– although the time I can devote to it is
rather limited!
■ Who is your hero and why?
Nelson Mandela and Mahatma
Gandhi, because of the strong will
and uncompromising efforts to
fundamentally change their societies
for the better – and to do so using non-
violent means.
■ What is your favourite
restaurant/meal?
My favourite restaurant is
‘Statholdergården’ in Oslo. It’s where
I had my wedding dinner with my wife
and a couple of close friends, so it’s
natural I have a special fondness for
the place.
■ If someone was visiting Norway
for the first time what is the
one essential thing that they
should do?
Dress warm.
■ What’s your favourite city/
place to visit when in need of
relaxation?
I tend not to re-visit the same place very
often. But for relaxation I would choose
Cyprus and Boracay in the Philippines.
Shanghai is definitely my favourite city.
■ If you were stranded on a desert
island, what two luxury items
would you take?
An MP3 player with a huge storage
capacity. And I guess a water scooter
could be useful – and fun!
■ Who would you least like to be
trapped in a lift with?
Mr Methane.
MARCH 2013 93
Bjørn Eldar Petersen