TPT March 2013

Industry News

Celebrating 10 years in business OVER 200 people gathered at the St Regis Hotel on Al Saadiyat Island in the United Arab Emirates to join the celebration of Borouge’s decade of achievements. Senior management from the Abu Dhabi National Oil Company (ADNOC), Borealis and Borouge, key industry figures, as well as the staff and customers of Borouge attended the celebration.

In his opening speech, Abdulaziz Alhajri, CEO of Abu Dhabi Polymers Company (Borouge), recalled the company’s achievements that have contributed to laying a foundation for the petrochemicals industry of the UAE, contributing to the diversification of its economy and the development of the downstream industry: “Our commitment to excellence started from day one, and in 2002, soon after our start-up, we were awarded the ISO 9001 certification. Ten years on, Borouge has set a benchmark for operational excellence in the petrochemical industry through continuously improving the management of our facilities and achieving increased levels of productivity.” Throughout the past decade, Borouge has also maintained high levels of health, safety and environment (HSE) and focused on people to ensure a sustainable growth. Its commitment also gained the company the ISO 14001 manufacturer Combilift has been named the Best Overall Exporter to Germany in the Irish Exporter to Germany Awards, organised by Enterprise Ireland and the German-Irish Chamber of Industry and Commerce. Combilift MD Martin McVicar accepted the trophy from Minister for Education and Skills Ruairi Quinn TD in a ceremony held in Dublin. The awards marked 50 years of Irish export success to Germany and the 50 th anniversary of the opening of Ireland’s first trade office in Frankfurt in 1962. The one-off award presented to Combilift follows the company’s success at the FLTA awards for its RT and CB forklift models. Combilift entered the German market in 1999, just a year after the company

Rashed Saud Al Shamsi, director of petrochemicals at ADNOC, and Herbert Willerth, deputy CEO of Borealis, with the honoured CEOs of Borouge since its inception in 1998

our products meet their requirements.” Mr Roels also highlighted that Borouge’s commitment to actively promote the responsible use of plastics that contribute positively to the progress of the society was echoed throughout its initiatives such as the “Water for the World” programme it launched with Borealis in 2007 to provide sustainable solutions that facilitate access to clean water and proper sanitation.

certification and ADNOC HSE Awards in operation, innovation, environment and sustainability. Borouge has also adapted the principles of responsible care and is currently pursuing RC 14001 certification. Wim Roels, CEO of Borouge’s marketing and sales company, commented, “Over the years, we have developed a solid marketing and sales network across the Middle East and Asia, from Beirut to Beijing, to ensure direct interface with our customers. We have excelled in providing our customers with superior sales service and technical support to ensure that was established, and since then its range of four-way handling solutions has achieved sales in excess of €100mn to German companies, with a growth rate of 22 per cent being recorded in 2012. Combilift states that its success in this market against large mainstream concerns such as Linde and Jungheinrich, as well as a German four-way forklift manufacturer, is a major achievement. The company believes that its strong foothold in this competitive arena, where emphasis on excellently engineered and solution-based products is of uppermost importance, is chiefly due to its ethos of innovation. Combilift has a policy of taking customer feedback on board to develop handling solutions according to specific requirements,

Borouge – United Arab Emirates Email: info@borouge.com Website: www.borouge.com Award for exporting expertise SPECIALIST materials handling

and repeat orders from ‘blue chip’ customers underline the suitability of the Combilift range for their operations. “Success inGermany – amarket which sets the highest possible standards for suppliers – is hard won and requires a truly high-quality offering,” said Ruairi Quinn TD. Combilift is one of the largest employ- ers in the Monaghan area, and many of the new employment opportunities that have been created at its headquarters and manufacturing facility in the last two years can be attributed to the strength of sales in Germany.

Combilift Ltd – Ireland Fax: +353 47 80501 Email: info@combilift.com Website: www.combilift.com

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