TPI November 2020

Business & market news

Made in Steel: positive trend in sales of exhibition spaces for 2021 event

The organisers of the Made in Steel exhibition have announced positive sales trends for the important conference and exhibition held in Southern Europe, which is planned to take place from 17 to 19 March 2021 at Fieramilano Rho, Milan. Despite the Coronavirus Pandemic, Made in Steel reported that the registration of exhibitors, “is in line with that recorded during the last edition and most of the historic players have reconfirmed or are reconfirming their participation in the event”. In the first four months of 2020, the Italian steel industry turnover both on the domestic and foreign markets dropped by about 26 per cent compared to the same period the previous year. This is due to the downturn in steel demand: domestic consumption is expected to contract by 18 per cent in 2020, while EU consumption is

Made in Steel will be held for the first time within the same week, and with some overlapping days, with two other fairs of the steel industry: MADE expo, a trade fair for construction and design, and Transpotec Logitec, a trade fair for transport and logistics. “We would like to make this contem- poraneity a definitive choice”, said Mr Franchina. “We would like to present ourselves in an enlarged format, so that all visitors can feel that they are attending an event with an international scope, intended as a unique opportunity to really compete with other synergistic foreign platforms” explained Mr Franchina. “To achieve this, we have chosen to make access to Made in Steel free of charge, subject to registration.” Made in Steel www.madeinsteel.it

The Made in Steel event will be held in Milan, Italy

expected to contract by approximately 16 per cent. This decline is resulting in a significant reduction in steel production. “Made in Steel can be the relaunching platform for a supply chain – the steel industry – which is the most heavily affected in Europe,” said Mauro Franchina, sales manager of Made in Steel. “The real question is not “why participate?”, but “why not participate?” if we all believe that together we are stronger, and if we recognise that Made in Steel has always aimed at supporting the steel industry.”

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November 2020 TUBE PRODUCTS INTERNATIONAL