EuroWire May 2017

News Corporate

Campaign delivers substandard cable message

▲ ▲ Substandard cable highlighted by the ACI

“More often this will involve social media and online videos continue to grow in popularity. With a picture worth 1,000 words as they say, and one in three in the UK viewing at least one online video a week, a video campaign done well can spread the messages we want to share in a simple and clear format to new and existing audiences.” The videos will be hosted on the ACI’s website and its YouTube channel, and it is hoped that all cable industry associations will share the content with members and followers. The videos can be watched at www.aci.org.uk The ACI launched in 2010 to address the issues of unsafe, non-approved and substandard cables entering the UK marketplace. The ACI gives guidance to the cable supply chain and where it identifies suspect cable, contact is made with relevant importers, distributors and manufacturers, and results are published. Approved Cables Initiative – UK Website : www.aci.org.uk Trapezoidal/shaped wire drawing dies apply to rod break down machines and drawing machines, and are used in wire drawing. Sector shaped compacting dies (D shape sector dies) are used on rigid stranding machines and are suitable for use in the production of low voltage underground power cables or similar. Ajex & Turner Wire Dies Co – India Website : www.ajexturner.com

THE Approved Cables Initiative (ACI) has developed an online video campaign to highlight the dangers and problems contractors and installers can face with substandard cable. The campaign, which was launched in January to the cable supply industry, has been developed around three themes and will grow into a collection of animated videos as part of the ACI’s further involvement in content marketing. The campaign is launching with three messages – ‘dressed to impress’ tells the viewer that some cables are deliberately under-specified when produced; ‘speak the right language’ highlights the fact that what is written on the cable may not be what you buy; and ‘better behaved cable’ spells out that if the purchase doesn’t feel right then it probably isn’t. Peter Smeeth, of the Approved Cables Initiative, said: “We understand that our target audience is embracing social media more and more to find answers and now looks to a range of channels for information. Ajex & Turner, India, produces high quality trapezoidal wire drawing dies and sector shaped conductor dies. The company is able to serve its customers with any special tooling, such as shape drawing dies (trolley, oval, trapezoidal, rectangular, square, triangle, sector, etc) and sector shaped compacting dies for bunching and stranding lines. Fundamentally this kind is used in the wire design and cable manufacture industries. Meeting requirements

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May 2017