EuroWire March 2021

Corporate News

A focus on Russia – Metalube joins with new distribution partners

UK lubricant producer Metalube is making a drive into the Russian market by joining forces with two distributor partners: Cabmash-Metiz and Seteco Ltd. Cabmash-Metiz will manage and sell Metalube’s wire drawing range of products, including Lubricool, Alumol and OCG, while Seteco will be responsible for the company’s Metachain chain oil range. Cabmash-Metiz general director Anna Baranova commented, “We have been involved in the wire and cable industry across Russia since the 1990s, so know and understand the market well. “We see fantastic opportunities here for superb quality lubricants such as those produced by Metalube. “The company has a strong standing within the wire and cable industry, and I

am confident that the brand will be really well received here.” Sergei Komelkov, technical director at Seteco Ltd, added, “We have a big demand in Russia for high-quality chain oils, particularly in the wood panelling industry. We are confident that Metachain is the best product available for this process. We are already witnessing a good deal of interest and are confident that this will continue to grow.” Metalube commercial manager Matthew Buffin concluded, “This is a very exciting opportunity for Metalube to work with two such well-established, leading distributors in Russia. “We know that the total demand for finished lubricant products in Russia is estimated at 1.6mn tonnes, with industrial lubricants accounting for 45 per

▲ ▲ Anna Baranova, general director at Cabmash-Metiz

cent of this. It is therefore a very critical market for us where we have hoped to make inroads for some time now.” Metalube Ltd www.metalube.co.uk

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March 2021