EuroWire March 2021

Corporate News

First virtual “Sikora Connect” live event In November, Sikora presented its first virtual live event – Sikora Connect – for the wire and cable, optical fibre and plastics industries. On average, the audience stayed for one hour and 20 minutes.

as well as current projects, and to focus on the contacts to our customers also in virtual format,” said Katja Giersch, head of corporate communications at Sikora. “Through the Q&A sessions and chat function in the livestream we received more than 100 customer questions to our presentations. The great interest shows that a virtual exchange is definitely desired and works excellently in customer communication.” While the virtual format will continue to influence communication at Sikora, the company states that it is also clear that digital solutions cannot completely replace personal contact, and it will pursue a combination of a presence at trade fairs and virtual events. Those who could not join in live at Sikora Connect still have the opportunity to visit the event pages at www.connect.sikora. net, and view the contributions under “Session Replay”. Sikora AG www.sikora.net

“With Sikora Connect we have succeeded in giving an insight into our products ▼ ▼ (from left) Sikora Connect presenter Weihua Wang, executive board member Dr Jörg Wissdorf, CEO Dr Christian Frank and Harry Prunk, member of the executive board

The company reported that the high number of participants and the positive feedback of the audience met its expectations, allowing it to achieve an important step in the virtual exchange with customers. During the three live days Sikora Connect registered nearly 1,000 participations, with visitors coming from 68 countries. The presenter Weihua Wang guided the event, which was characterised by short and diversified topics with technical product and service presentations as well as insights into research and development. Among the highlights were expert discussions on future trends in the cable industry with well-known machine manufacturers. Live connections to the 14 worldwide Sikora subsidiaries generated great interest and were well attended throughout the event.

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March 2021