EuroWire January 2022

Corporate News

New appointments to Cimteq team Cimteq, a provider of software for the design and manufacture of wire and cable, has appointed Hamada Khalifa as commercial technical lead. this goal. The immediate change we saw was the move away from a five-day turnaround time from customer enquiry to quote, to a one-day turnaround.”

Mr Khalifa helped all Nexans plants around the world to complete their CableBuilder Enterprise implementation projects, which provided him with the insight to promote the product, showcase what it can achieve and help customers at each stage of implementation. Cimteq has also welcomed Desmond Goh to the sales team. Based in Singapore, Mr Goh has more than 20 years of experience in industrial automation with several multinational corporations in the Asia Pacific (APAC) region. He has worked with channel partners and customers in the wire and cable industry in Asia to improve their processes by implementing measurement and control solutions. Joining Mr Goh’s team are several sales partners who will offer on-the-ground advice and support in the various countries that make up the larger APAC region: Aryan Trading (Taiwan), TJ Solutions (Thailand), Machinery Tech- niques (Australia) and Hovu (Vietnam).

Formerly head of projects at Nexans, Mr Khalifa has made the move from customer to colleague, bringing with him direct knowledge of Cimteq products from a customer perspective. Scott Barnsley, sales and marketing director at Cimteq, said, “Having worked for an esteemed, long-term customer of Cimteq’s, Hamada has experienced, first- hand, the many benefits gained from implementing the unrivalled CableBuilder Enterprise software into a large, world- class wire and cable manufacturing organisation.” CableBuilder Enterprise implementation project at Nexans, Mr Khalifa said, “The main reason for choosing CableBuilder Enterprise was to accelerate the response time to the client with high accuracy and move away from manual calculations to automated calculations. Cimteq supported the three- month implementation target we had set for the project and together we achieved Speaking about his

Desmond Goh

Hamada Khalifa

Cimteq Ltd www.cimteq.com

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January 2022