EuroWire January 2021

Corporate News

Pakistan Cables wins award for innovation in e-commerce

The e-store of Pakistan Cables has won the eighth Federation of Pakistan Chambers of Commerce and Industry (FPCCI) Achievement award for being the first to enter the e-commerce segment in the wires and cables industry of Pakistan. The awards ceremony was hosted by FPCCI in recognition of contributions in the development of different sectors of national economy. The president of Pakistan, Dr Arif Alvi, presented the award

to Mariam Durrani, head of marketing and brands at Pakistan Cables. The company’s e-store was launched in September 2019 to offer customers a convenient way of buying general wiring, delivered directly to their premises. The service is now offered in 50 cities and towns. “We launched the e-store anticipating the evolving needs of our customer base, even well ahead of COVID-19,” said Fahd Chinoy, CEO of Pakistan Cables. “We knew that as a leader we wanted to be disruptive and truly empower our customers through innovation.” This was the company’s second consecutive win, having also been recognised by FPCCI in 2019 for introducing technological advancement through ACCC® conductors in Pakistan. Founded in 1953, Pakistan Cables has a history of international affiliations, including British Insulated Callender’s Cables and General Cable. It is ISO 9001:2015, ISO 14001:2015 and ISO 45001:2018 certified and has had various cables type tested by KEMA, Netherlands. The company has a presence in more than 190 cities and towns in Pakistan. Pakistan Cables Ltd www.pakistancables.com

▼ ▼ Pakistan Cables’ e-store won the FPCCI award for innovation in e-commerce

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January 2021