EuroWire January 2019

Corporate News

New look and branding for Web Industries

A REBRANDING initiative designed to cultivate relationships, trust and transparency with customers, prospects and suppliers has been launched by Web Industries, an employee-owned precision converter and outsource manufacturer serving the aerospace, medical, personal and home care, and industrial markets. According to Kevin Young, vice president of corporate development: “Our rebranding is transformational. It changes our entire approach and way of thinking. Central to the rebrand’s implementation is fine-tuning Web’s work culture from one that places precision converting and outsource manufacturing services at its mission’s core to one that values reciprocal trust among Web, its customers and suppliers above all other priorities. “This demands extensive training and total commitment to put into practice. Essentially, we are capitalising on the words of our founder, Bob Fulton, who said ‘The essence of life is relationships.’ “At Web Industries, our ideal is to inspire ingenuity through the power of close relationships, an increasingly critical value in today’s manufacturing world,”Mr Young added. “Our rebrand will help create a platform for building tighter bonds. Ultimately, our customers will benefit from the reassurance that comes from doing business with a company whose brand signifies not only technical expertise, but trust as well.”

of the business’s market sectors. For example, the redesigned website has more in-depth channels for each market segment – aerospace, medical, personal and home care, and industrial. Data has been added that will help visitors better understand how Web listens to customers’ needs, understands their challenges and works with them to develop unique solutions for their particular converting and outsource manufacturing needs. The site’s services and products channel hosts process optimisation services, outsource manufacturing services and speciality products pages, each with detailed coverage. The channels and other new features make the site more organised and easier to navigate than its predecessor. ▲ ▲ Some of the team at Web Industries following the company’s rebranding

Web Industries – USA Website : www.webindustries.com

The rebrand will yield immediate benefits to customers in each

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January 2019