EuroWire March 2016

News Corporate

ICE Cable Systems will mark the launch of its Primal bulk wire series at the ISE 2016 show. According to ICE president Brian Rizzo, Primal is the most affordable category and speaker cable on the market that complies with important safety regulations. Launch of new Primal bulk wire

▲ ▲ The new Primal bulk wire series from ICE Cable Systems

During the development of Primal, ICE Cable Systems did its homework. The line consists of the most price-sensitive SKUs: Cat 5, Cat 6, and 16-gauge and 14-gauge speaker cables. All are offered in a pull-box that incorporates reinforced handles and a water-resistant laminate similar to those found in the company’s Big Mouth Payout box (BMP). To keep wire-pulls free of knots, kinks and tangles, the Primal box uses Reelex® coil and payout technology. “Primal offers many of the convenience features and safety aspects of the ICE line,” said Mr Rizzo. “In compliance with UL, ETL and NEC standards, we’re using flame-tested jackets and full copper wire as opposed to non-certified compounds and copper-clad aluminium (CCA) so commonly found in entry-level offerings. “The benefit here (with Primal) is offering product at this price-level while including Reelex technology and safety compliance.” The full line of Primal is now available for shipping. The category cables are available in 1,000ft runs and in multiple colour options. The speaker cable is available in runs of 500 and 1,000 feet (depending on gauge) in white.

ICE Cable Systems has more than 50 active distributors around the world selling its products.

ICE Cable Systems – USA Website : www.icecable.com

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March 2016