EuroWire January 2023

Corporate News

Sustainability is the watchword for MACH 2024 MACH 2024 is set to the most sustainable in the event’s history. With challenges mounting for the UK’s engineering based manufacturers, the Manufacturing Technologies Association – organiser of the event – is taking a proactive approach to the current situation, promoting a green agenda while offering exhibitors cost-effective solutions for stands. James Selka DL, CEO of the MTA, said, “Let me be clear, this not a greenwashing exercise. As a not-for-profit enterprise with a strong ethos for socially responsible business decisions, the MTA is adopting the AEO guidance into its way of working as it is the right thing to do, both ethically and financially. replacement programme, zero waste to landfill policy and recycling sent to a plant just sevenmiles from its campus to reduce unnecessary transport miles.

Examples of show readiness will include the use of lightweight materials, so more can be stored in fewer vehicles, reducing transport emissions; the encouragement of electric commercial vehicles; the re-use of show fabrics and carpets; the adoption of low-energy LED lighting; the use of solvent-free ink; and, where possible, the re-use or hiring of stand furniture and fittings. Mr Selka commented, “This is the first time we will be offering this show-ready service and aside from the environmental benefits, it also means exhibitors can budget better, as it enables them to fix and spread the cost of both stand space and stand build. This will also facilitate better cash flow and a lower administrational burden on their staff.” Manufacturing Technologies Association www.mta.org.uk www.machexhibition.com

“We are working on a number of initiatives for the 2024 exhibition, both planned and in place, and while we are by no means fully there yet, the influence on the show will be considerable and set the tone for future events. Exhibitors and our host venue, the NEC in Birmingham, are supportive of the changes we are making, and I thank them for their help.” Examples of the sustainability approach include the re-use of the MTA exhibition stand from MACH 2022; the development of a ‘Green Mark’ badge for exhibitors adopting re-used stands; and, as far as possible, a digital-only approach to marketingmaterial to reduce unnecessary printing. Other initiatives are set to follow, while the NEC’s own plan includes an LED light

This approach is in keeping with recom mendations from the Association of Event Organisers (AEO), which has published guidance for venues, contractors and or ganisers to promote more sustainable events, not only in terms of environmen tal impact, but also true sustainability for encouraging talent and diversity, greener events and social responsibility.

The Imagineering Foundation at a previous MACH event

13

www.read-eurowire.com

January 2023