EuroWire January 2015

News Corporate

Reelex pursues anti-counterfeit measures

against patent offenders, restrictions on importation of patent or trademark- infringing products, and more. To help educate genuine Reelex licensees, installers, purchase agents and sales teams, the company has studied and catalogued some of the more visible differences between genuine and counterfeit packages, which can be viewed at www.reelex.com/counterfeit “Counterfeit boxes do not use the same technology as our licensees use. They look the same to the installer, but knockoff packages are likely to tangle, knot and damage the product compared to genuine Reelex packaging,” added Mr Copp. The best way for an installer to know they are using genuine Reelex technology is to look for the trademark printed on the box. “The contract with our licensees says that the Reelex mark is required to be printed on all boxes utilising Reelex technology,” added Mr Copp. Reelex – USA Website : www.reelex.com

“These products are not only potentially dangerous, but also cause significant consumer confusion. Beyond the education initiatives and other actions being pushed by the Communications Cable and Connectivity Association (CCCA) and UL, Reelex is pursuing its own campaign against counterfeit and non-compliant cables, as these products are often packaged in knockoff Reelex box packages. These measures include legal action In this case, the diameters range from 0.2 to 6mm. ASAP also has the ability to deliver coloured wire from 0.2 to 0.6mm, in annealed quality for weaving and braiding applications. Other markets the company supply include electric cable solutions such as braiding and armouring wires and the agricultural market. ASAP Srl – Italy Website : www.asapasap.it

Reelex Packaging Solutions is continuing to expand its on-going anti-counterfeit measures aimed at protecting its licensees’ investments in genuine patented and trademarked Reelex® packaging technology. “Counterfeit and substandard LAN and other low-voltage cables are an on-going issue in the industry receiving attention from industry groups and installers alike,” says Timothy Copp, vice president of business development at Reelex. ASAP operates in the European market and imports and exports stainless steel and galvanised wires. The range of imported products varies from stainless steel, with ferritic and martensitic qualities, and diameters range from 0.1 to 6mm. For special applications ASAP can also supply ultrafine wire. Other wires the company distribute are steel with low and medium carbon, with hot deep zinc coated protection. Targeting Europe

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January 2015