EoW March 2012

News Corporate

It’s an ‘Inside’ deal for Jiangsu Shangshang

production. Shangshang’s wire and cable products cover high voltage, medium voltage, low voltage, plastic and rubber, and speciality cable. “Dow Inside’ marketing is a key component of the company’s strategy to continue aggressive growth while offering total solutions to our existing and prospective customers in a competitive market,” said Tim Laughlin, general manager, Dow Electrical & Telecommunications. Dow Electrical and Telecommunications – USA Email : info@dow.com Website : www.dow.com

In addition, Shangshang Cable will be allowed to market its products with a logo comprised of the “Dow Diamond” followed by the word “Inside” when the company uses the branded wire insulating and jacketing materials produced by Dow. Shangshang can also enjoy the benefit of co-marketing opportunities provided by Dow. Jiangsu Shangshang cable group is the leading wire and cable manufacturer founded in 1967. The company’s annual production value is over RMB 15 billion. Shangshang cable has been growing fast in recent years thanks to its strategy of developing talents and implementing the advanced technologies in its

Dow Electrical & Telecommunications (Dow E&T), a business unit of the Dow Chemical Company, has signed a Dow Inside license agreement with Jiangsu Shangshang Cable Group, a leading wire and cable products manufacturer in China. Under the terms of the Dow Inside agreement, Shangshang Cable will use Dow Endurance™ insulation, semi-conductive and jacketing materials to manufacture electronics wiring and/or medium and high voltage power cables. In exchange, Dow E&T will provide the companies with cutting edge technologies, proven products and enhanced service that benefit both the customer and Dow in a demanding market.

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EuroWire – March 2012