EoW July 2009

corporate news

Madem establishes its ecological park

Madem was founded in March of 1949 in the city of Bento Gonçalves, Brazil. Initially, Madem manufactured wine barrels, but in 1971, it began production of wood packaging, pallets, and reels dedicated to carrying wire and cable. In 1975, the Rio Negro plant was opened to manufacture wood reels. Since the 1970s, with the launch of the Rio Negro operation, the Madem Group has been committed to sustainable development and the preservation of the environment. Firm believers in environmental responsibility and sustainable development, Madem was the first company in the region, and third in the state of Paraná, to attain quality management system ISO 9002 in 1996, and ISO 14000 for environmental management in 2000. Today, the company still believes in ‘Going Green’ and recently demonstrated this commitment to the environment by acquiring a large tract of forest beside its manufacturing plant. The 91,000m 2 tract of pine forest within the Paraná pine forest shelters hundreds of species of flora and fauna, making the area very interesting from a conservationist perspective. The aim of the Madem park is to create a leisure and recreation space to enriching the quality of life of its visitors; to support the conservation and planting of native tree species and to sustain a permanent home for the local fauna.

▲ ▲ Part of the trail through the Madem Eco Park

It will also help develop environmental awareness through the proper use of the community’s special environmental qualities. The Madem Eco Park has a 3,000m trail and suspension bridge, and will be open to the public with a permit from the Agriculture and Environment Secretary.

Madem Reels – Brazil Fax : +55 54 3462 5900

Email : madem@madem.com.br Website : www.mademreels.com

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EuroWire – July 2009