EW January 2011

corporate news

Jason brings his experience to EuroWire Jason Smith of ▲ ▲ Intras Ltd

“I will also be targeting new businesses which haven’t previously advertised with us, and demonstrating why EuroWire and Wire & Cable ASIA magazines – which are available both in printed and digital e-zine versions - are essential trade magazines for their market.” INTRAS is a family-owned private limited company, whose CEO John C Hogg also co-founded the International Wire & Machinery Association (IWMA), the world’s largest corporate membership association for the wire, cable and wire products industries – and the International Tube Association (ITA). Managing director Caroline Sullens added that the company maintains the finest database of wire and tube related industry contacts and company data, and offers marketing and support services to trade fair organisers wishing to develop or enhance sales of exhibition space or the promotion of visitor attendance at worldwide trade events. Through its range of publications and industry services, INTRAS provides clients with excellent customer support in terms of corporate and promotional marketing, enhancing sales and promoting brand awareness throughout the magazines and at trade exhibitions across the world. INTRAS Ltd – UK Fax : +44 1926 314755 Email : jason@intras.co.uk Website : www.read-eurowire.com

International multi-media group INTRAS Limited has appointed a new marketing executive for its two international wire and cable industry titles, EuroWire and Wire & Cable ASIA . Jason Smith, whose sales and marketing career spans 15 years with major publishing houses and the Trinity Mirror newspaper group, takes over responsibility for international advertising sales of English speaking clients across Europe, the Middle East and parts of Asia. “INTRAS provides its clients with unrivalled support in terms of corporate and promotional marketing, enhancing sales and promoting brand awareness through all the magazines – and at trade exhibitions across the world,” he said. “A great advantage for our advertisers is the strong links we have – and the unique supporting role we play – with many international trade fair organisers and exhibition owners. “Our 26 years of experience in developing and marketing niche wire and tube industry events, together with our leading industry trade publications, mean no other multi-media group is better positioned for this role. “I’m looking forward to meeting as many of our clients as I can, getting to know their business needs, what they want from the market and how we can help them develop their business and get themmore sales,” said Mr Smith, who was previously sales manager with another publishing company for eight years.

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EuroWire – January 2011